Wisconsin Restaurant Initiative – Your Recipe for Success

Restaurant owners start with a dream of turning their passion into their profession. However, there are many aspects of running a profitable restaurant — made even more challenging by the pandemic. Stretched thin by multiple demands, owners do not always have the resources available to operate at peak profitability. We are here to help with free, expert consulting.

Areas of assistance


Let us help you start your restaurant.  Avoid costly startup mistakes and get your business started the right way from day one.


Need help streamlining your business? We can help with strategies to improve your day to day operations.


Growing your brand is important.  The WRI can help you with both traditional and digital marketing strategies.

Financial Management

Get help to completely understand your financials. Help to manage important areas like Cost of Goods Sold and Labor Cost as well as setting and developing a budget.


Do you have a successful restaurant and you are looking to expand?  The WRI can help with different growth strategies, from adding a second location to franchising.


Let us help you gain access to capital to help run or improve your restaurant. We can help you with business models, projections, loan options and more.


Looking to sell your restaurant?  Let us help you get your business in order to maximize its market value. 

Lead Consultant

Jason Schleip

Jason has over 27 years of restaurant creation, management and franchise experience. He started Falbo Bros Pizzeria as a UW-Madison student in 1992. Jason transformed and grew the company into a $5 million/year, multi-state franchise, with 12 locations in three states. Learn more by listening to his interview with Tera Johnson on the Food Finance Institute’s Edible-Alpha® Podcast. And hear more about how he works with restaurant owners in this Wisconsin Public Radio segment.

Contact Lead Consultant Jason Schleip to find Your Recipe for Success.
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More ‘prep’: Popular practical offerings

First Steps

We offer a free interactive online course, as well as in-person options across the state to answer those crucial first questions. Connect with one of our consultants, or take your First Steps on your own time.
Take Your First Steps

Entrepreneurial Training Program

ETP provides the tools you need for business idea testing and business model improvement through an 8-10 week intensive course. Clients test ideas to appeal to customers and learn how to use time and money more efficiently.
Explore ETP